What happens when a bad childhood memory mixes with a national tragedy in the life of a corporate executive? In the case of Dina Creiger you get Choose To Be Nice — a social movement with a call to action that has people all around the world taking the pledge to encourage and inspire kindness.
Choose To Be Nice is Dina’s brain and heart child. After the Boston Marathon Bombings in 2013, she decided to get out of the 9 to 5 and find meaning in every day. Over the past few years, she has grown CTBN from tee shirts with a message to an incredible business with a mission! Dina has created an educational curriculum and a global community who have made the promise to spread kindness in the world and be nice to one another.